Large Account Receivable Company was spending most of their time chasing up overdue payments from their clients. It was taking at least 6 hours per day, for two employees, to gather the list of customers that had defaulted or were late in paying their bills. We adopted the crawl-walk-jog approach.
Firstly, we automated the process to retrieve the list of clients who were behind in their payments. This preparation process cut down the time from 12 hours effort to a few seconds, which meant that instead of running campaign only twice per week, the company was able to retrieve a list of clients to chase up, every single day.